It’s still more than a month away…
But for many UK women ‘Operation Christmas’ seems to have started already – as they launch their festive health and beauty regimes this week.
Forget buying pressies and ordering the turkey, these days the real Christmas preparation is more about ‘looking good’ than ‘goodwill to all men’.
According to research commissioned by leading wine style drinks brand, Lambrini, an astonishing one in 20 of us will start getting party-ready this week.
Looking good in your party frock is a must and as a result, a quarter of all those with a ‘do’ to go to have already embarked on a new exercise regime.
Perhaps anticipating the food and drink they’ll consume, another one in seven (15 per cent) have started a pre-Christmas diet and one in five (20 per cent) plan to get a new hairdo before the big night.
We’re not all so vain though – with one in four of us saying we’ll leave health and beauty preparations until a week before their office do.
To pay for these treatments, almost two thirds of us (62 per cent) usually blow £50 a time on looking good for a night out, while one in five spends £100 and one in 20 splurges £200 before they’ve even arrived at the venue.
Getting ready can take a while with forty per cent taking two hours to look their best and almost two thirds (64 per cent) trying on three outfits before they decide what to wear.
Listening to party tunes was given as the number one way to get in the mood (chosen by 68 per cent) followed by making the journey into town with friends (42 per cent).
The research comes as Lambrini launches its own revolutionary Bodyguard app designed to help women and their friends stay safe during a night out.
The free to download service, which works with android and iPhone devices, pulls in real-time data from public transport so users can plan their journeys ahead, while a ‘Get Me home’ tool uses the GPS functionality on users’ handsets to locate the nearest form of transport, including a taxi booking service.
It will also keep friends informed of individuals’ whereabouts when they’ve left the party by sending an SMS text or Facebook post to friends’ walls, notifying them when the user has arrived home safely.
Promoted on 2.4 million bottles of Lambrini, other functions include an alcohol unit counter that calculates the amount of alcohol consumed from a drinks list. It is sure to be popular as safety is high on our list of concerns when the night draws to a close.
Checking on friends was a priority for a third of those asked (31 per cent) who said the first thing they did when they got in was get in touch with mates.
Another quarter (25 per cent) calls or texts friends to see if they’re okay too and one in 10 update social media to share details of the party straight away (nine per cent).
But feeling comfy tops our list of favourite end of night rituals…with kicking off heels (74 per cent) and peeling off Spanx (24 per cent) two of the first things we do when we get home.
Speaking about the launch of the App, Lorna Tweed, Brand Manager for Lambrini, comments: “The Bodyguard App will be promoted on-pack and is completely free to download.
“Its purpose is to encourage women to think about their safety over the festive season when spirits are high by providing vital information needed following night out.”