A list of all Events for Lambrini http://www.lambrini.co.uk en-us NEW Lambrini TV continues next week with more top rated slots in Coronation Street, Big Brother and Gok's Fashion Fix. TV is supported by a full digital campaign starting on Monday 7th Aug 08- have a look at http://www.dothelambrini.co.uk and watch out for banner ads highly targeted to Lambrini Girls. Lambrini advertising can also been seen on the interactive TV2 network across a network of sites including: http://www.dollymix.tv, http://www.corrieblog.tv and http://www.startrip.tv http://www.lambrini.co.uk Mon, 04 August 2008 13:22:00 +1000 http://www.labrini.co.uk BJL has revamped the dothelambrini website as part of a £5 million integrated campaign to position Lambrini as a sparkling wine product and drive incremental sales of the brand. The new site has been created to support the summer TV campaign and boasts updates, competitions and downloads for Lambrini girls to enjoy. A dynamic campaign led homepage has been introduced to provide consumers with a fun and engaging way to interact with the brand and a combination of interactive online banners and social media content will help drive traffic to the site. BJL will also be responsible for devising online initiatives to help the brand reach a wider audience and encourage trial of the product. Richard Clark, marketing manager at Halewood International, commented: “BJL’s digital expertise will help us to understand and exploit this influential channel - Lambrini girls operate online particularly on social networking sites so it’s crucial that we create new and motivating ways of communicating with them in this space.” David Crawford, Digital Director at BJL commented: “The work demonstrates a strong commitment to the digital space which is often where Lambrini girls get together.’ http://www.lambrini.co.uk Mon, 04 August 2008 13:22:00 +1000 http://www.labrini.co.uk £5 MILLION INVESTMENT IN TV ADVERTISING, BRAND AND NEW PRODUCT DEVELOPMENT IN 2008 AND BEYOND Leading independent drinks manufacturer and distributor Halewood International is looking to further reinforce the wine style positioning of its best selling Lambrini range with the introduction of a Lambrini Still in a 3 litre box format. The move into the light wines category has been undertaken by Halewood International on the back of extensive consumer research which consistently shows Lambrini consumers regard the brand as “their wine.” The new extension is the latest in a series of developments of the Lambrini brand which in the last year has seen the introduction of new Lambrini Peach and Pink Bubbly and the company has major plans for additional NPD over the next twelve months including new flavours, range extensions and new pack formats. Lambrini Still will benefit from a brand support package for the entire product range which will see Halewood International invest in excess of £5 million in TV advertising, point of sale, sampling, brand development and promotions over the next twelve months. Halewood International is currently looking at how it extends and develops its highly successful TV commercial, “Do the Lambrini.” Lambrini Still is being positioned under the strapline “all the fun without the fizz” and is a still version of Lambrini Original which delivers a cool, clean crisp refreshing taste. The product has an ABV of 7.5% and will retail at around £4.99 and listings have already been secured in Sainsbury’s. Lambrini Still is being targeted at 18-45 year women and offers consumers the convenience of box packaging which is designed to be ideal for summer picnics and outdoor events. The move on the light wines sector comes on the back of continued growth of rose and light wine style products and Halewood International believes there is real opportunity to broaden the brand’s appeal beyond its core loyal consumer base. According to Halewood International Marketing Controller, Richard Clark, “Lambrini consumers have light wines in their repertoire and very much see Lambrini as a wine style drink, so delivering a still variant of Lambrini represents a logical next step for us. “Lambrini has a incredibly loyal audience base and as well as offering convenience this product is designed to help us target slightly older women who may be looking to move onto still wines as part of their repertoire. “The launch of Lambrini Still is part of a major investment programme for the brand as a whole and we injecting more than £5 million over the next twelve months across a wide range of areas from television advertising to NPD and sampling,” Richard Clark adds. http://www.lambrini.co.uk Thu, 16 May 2008 13:22:00 +1000 http://www.labrini.co.uk Celebrate this Valentine’s Day with a bottle of Pink Bubbly from Lambrini. Lambrini Pink Bubbly is back with a new and improved look! This beautiful blush is back just in time to celebrate Valentine’s Day. Lovers can share a bottle of this tempting taste sensation this Valentine’s Day – not only does the drink look the part, it is also tastes delicious. To begin your Valentine’s celebrations, why not open a bottle and pour a glass, then settle down for a romantic evening in. Even for an alternative Valentine’s Day with friends, this is the perfect drink to enjoy in front of a girly movie. Chill a bottle of Lambrini Pink Bubbly and keep on hand throughout the evening to help fuel friendly fun and gossiping. Pink Bubbly is full of the great fruity taste that you only get with a bottle of Lambrini: the perfect toast to any romantic night, whether it’s in or out. Lambrini has an extra party trick this year too, a fun new dance to help work up a thirst for a special glass of bubbly! To learn this crazy new dance, simply log on to www.dothelambrini.co.uk. Once you are an expert, team up with friends or partners and film yourselves doing the dance. You can then load it up on to the ‘Show us your moves’ section. So get your dancing shoes on and crack open a bottle of Lambrini Pink Bubbly for an extra special Valentine’s Day this year. Lambrini Pink Bubbly is available in all good supermarkets now. RRP £2.99 for a 75cl bottle (5.5% abv). http://www.lambrini.co.uk Thu, 04 January 2008 13:22:00 +1000 http://www.labrini.co.uk Lambrini Peach is flavour of the month. Lambrini is set to tantalise taste buds with Lambrini Peach – a sparkling new twist on one of the nation’s favourite drinks. The new taste sensation combines natural flavourings with the refreshing sparkle Lambrini is famous for, to create a blush style drink – perfect served perfect served over ice in a wine glass. Peach joins the growing range of Lambrini products that have become a staple for a generation of consumers who know and love Lambrini as ‘their fizzy wine’. The popularity of the drink means that more bottles of Lambrini are sold every year than Jacob’s Creek – making it the Primark of the drinks market Famous for a great tasting value for money drink, Lambrini has also had a sleek and stylish makeover making sure Lambrini bottles look their best in any fridge or at any party with the girls. Lambrini Peach follows on from the launch of Lambrini Cherry and Lambrini Original. So with three sparkling options - what’s your favourite flavour? Peach Lambrini is available in all good supermarkets now. RRP £2.19 for the 75 cl bottle (5.5% abv). http://www.lambrini.co.uk Thu, 11 Dec 2007 13:22:00 +1000 http://www.labrini.co.uk Be the star of your own Lambrini advert! The nation's favourite wine-style drink, Lambrini, is running a competition to find the best ‘Lambrini’ dancer in the UK. ‘Lambrini’ is a new dance craze that is sweeping the nation, inspiring ladies everywhere to dance for their drink. The new Lambrini advert encourages people everywhere to ‘do the Lambrini’. To learn the new dance, eager dancers can log on to the website www.dothelambrini.co.uk and follow the steps in the tutorial section of the website. Once an expert at this fantastic new dance, simply upload a video of you and your friends dancing in the ‘Show us your moves’ section. In Summer 2008, an independent judge will review the entries and select a lucky winner, who will then get the chance to appear in their own Lambrini advert. The winner will then be treated to a VIP, showbiz lifestyle for a day, courtesy of Lambrini. The winner and three friends will be whisked away in first class travel to London, where they will be met by the choreographer of “the Lambrini” and the Lambrini dancers from the current advert. A full training session will then commence, ensuring that the winners perfect the Lambrini moves. Glamorous gear will then be provided by [Lambrini] and a full makeover from make up gods, Mac. The winner will then be filmed professionally with their friends “doing the Lambrini”. After the filming, the winners will be ushered in to the Lambrini limo and whisked away to posh restaurant La Floridita, with £500 spending money to spend on a slap up meal and evening out. When they can dance no longer, the lucky winners can retire to a swish boutique hotel to relax and rest their weary feet. There are also thousands of prizes to be won in a separate prize draw, from After Party Shoes to Lambrini merchandise. To enter the free prize draw and/or the competition to win a VIP trip to London simply log on to www.dothelambrini.co.uk for further details. http://www.lambrini.co.uk Thu, 11 Dec 2007 13:22:00 +1000 http://www.labrini.co.uk Results in +7% sales increase (Nielsen 03.11.07). The Do the Lambrini campaign has seen phenomenal success in terms of both raising awareness and also in terms of increasing sales. We have also seen new PEACH Lambrini sales sky rocket, with more new listings coming through in November. Lambrini goes back on TV next week in the 4 weeks run up to Christmas. Next week’s focus is ITV North to bring the “do the Lambrini” campaign to a broader audience with the following 30 sec slots. We will be advertising peach for the first time on TV and will be seen by over 6.5m consumers. • 30th Nov – Coronation Street – 19.45 • 30th Nov – I’m a Celebrity Get me Out of here – 21.40 • 1st Dec – 25 Years of Saturday Night Live – 21.55 The following 3 weeks will focus on C4, E4, ITV2 and MTV (transmission times to follow by week) and will follow the same pattern as the last burst with 30 sec ads in the first week, 30s and 10s in the second week and 10s in the final week culminating in the last slot on the 21st Dec, just before the biggest partying weekend of the year. The next online burst starts on 10th December with expanding banners on the best performing channels from the last burst: ITV X factor, MORE, MSN. The banners have a slightly different message for this burst as will be talking up the competition we will be running from 10th Dec with messages such as “Win one of thousands of prizes”, “Win A VIP Day out for you and 3 friends” and “Win a showbiz Lambrini lifestyle for you and 3 friends”. The competition will also be advertised through a viral emailer which is being sent out to Lambrini girls’ email addresses on 10th Dec and which will direct consumers to www.dothelambrini.co.uk We feel that the competition lends another aspect to the TV and digital elements and hope that Lambrini girls are as excited by the next burst as we are! Dance into Christmas with Lambrini! http://www.lambrini.co.uk Thu, 11 Dec 2007 13:22:00 +1000 http://www.labrini.co.uk Listen to the addictive soundtrack from the new Lambrini TV ad. The Lambrini is the brand new dance craze sweeping the nation! The new Lambrini advert launched this week, and girls across the nation are already on their feet and learning the moves. The dance is set to the addictive soundtrack, The Snake, by Al Wilson and is already proving extremely popular. “The Snake” is a classic original Northern Soul track. The song is available from iTunes to download, and we have enclosed a copy for you on this CD to get a head start on the requests! Why not encourage your listeners to learn the moves too? By logging on to www.dothelambrini.co.uk, they can learn the moves and perfect the Lambrini. Once they have it down to a fine art, they can get practising with a friend before filming their performance. They can then upload this on to www.dothelambrini.co.uk and bag themselves the chance to become the star of the next Lambrini advert! http://www.lambrini.co.uk Thu, 11 Dec 2007 13:22:00 +1000 http://www.labrini.co.uk As ‘do the Lambrini’ craze sweeps the nation. Liverpool based drinks company Halewood International has increased support for its Lambrini brand following the overwhelming success of its initial campaign driving consumers to ‘dothelambrini.co.uk’. Sales have reportedly increased by up to 46% at one retail chain, plus the major multiples including Asda, Tesco and Sainsbury’s have now decided to list Lambrini’s new Peach flavour in time for its TV debut in the next burst of advertising starting next week. The website has received more than 70,000 hits since the campaign launched just ten weeks ago and consumers are spending more than five minutes interacting with the brand during their time online. The drinks company has also had calls from dance clubs and bars around the UK requesting copies of the track from the advert ‘The Snake’ by Al Wilson, reporting ‘do the Lambrini’ moves are sweeping their dance floors; while gyms and dance schools have started teaching the Lambrini alongside their regular ballroom and latin routines. More than 100 radio stations have played “The Snake” and mentioned Lambrini. As a result of this success, Halewood is increasing its marketing spend and will be taking additional spots on ITV1, as well as Channel 4, E4, ITV2, MTV and VH1. The 30-second advert, created by CheethamBell JWT, promotes Lambrini’s new Peach flavour for the first time, alongside its popular Cherry and Original varieties. The second burst of TV advertising will run through December up to Christmas Eve. Halewood has also added a new element to the promotion, further encouraging consumers to upload themselves ‘doing the Lambrini’ dance moves on to the site. In addition to receiving a pair of After Party Shoes worth £25 if they upload a video clip of them ‘doing the Lambrini’, consumers can also win thousands of pounds worth of prizes – from a VIP day at a dance academy, to CDs, After Party Shoes, money off vouchers and dance tights. Richard Clark, marketing controller at Halewood International, said: “We’ve had a phenomenal response to the campaign so far. This is down to the combination of the TV advertising, new packaging, the campaign’s creativity, which has really caught on with our target audience, the fantastic website and use of digital channels. Strong awareness has been raised through less traditional forms of advertising, including Facebook and YouTube, which are all driving traffic to the site. “The website and digital channels allow consumers to engage with the brand at a much deeper level than with TV or press, is perfect for our core audience and allows us to reach more people very cost effectively.” To view some of the do the Lambrini dance moves uploaded so far, or to see what all the fuss is about, visit www.dothelambrini.co.uk For trade enquiries call 0845 6000 666 http://www.lambrini.co.uk Thu, 11 Dec 2007 13:22:00 +1000 http://www.labrini.co.uk Lambrini Bubbly is the party drink of the season! Lambrini Bubbly is back on the party scene this season, inspiring Lambrini ladies everywhere to start popping their corks in celebration this season. A delightful twist on the nation’s favourite wine style drink, Lambrini Bubbly will add some welcome style and glamour to office Christmas parties! With extra festive fizz and the same refreshing sparkle, Lambrini bubbly has a Champagne-style-popping cork. Lambrini bubbly is also perfect for New Year celebrations, ensuring that the party goes off with a bang to welcome in 2009, it’s the perfect way to see in the New Year! Lambrini Bubbly is full of natural flavourings and the great fruity taste of original Lambrini: the perfect toast to any girlie night, whether it’s in or out. Lambrini has an extra party trick this year too, a fun new dance to help work up a thirst for a special glass of bubbly! To learn this crazy new dance, simply log on to www.dothelambrini.co.uk. Once you are an expert, team up with friends and film yourselves doing the dance. You can then load it up on to the ‘Show us your moves’ section. The first fifty dancers will receive a pair of After Party Shoes, worth £25!* So get your dancing shoes on and crack open a bottle of Lambrini Bubbly for an extra special Christmas this year. Lambrini Bubbly is available in all good supermarkets now. RRP £2.99 for the 75 cl bottle (5.5% abv). http://www.lambrini.co.uk Thu, 11 Dec 2007 13:22:00 +1000 http://www.labrini.co.uk