Lambrini has introduced a fresh new summer flavour to its iconic fruits range: Lambrini Strawberry.
An additional flavour has been added in response to increasing demand for sweet fruit flavours from both drinkers and non-drinkers of the wine-style drink. Research suggests that 28% of all adults and 41% of 18-24 year olds favour sweet alcoholic beverages.*
Yet it’s the fans of the brand whose opinions count, with the new flavour proving most popular in a Facebook vote during the excitement of Wimbledon and the three-week heat wave Britain experienced in 2013.
It has taken a year to perfect and put into production and is a natural extension of Lambrini’s popular fruits range that will attract a completely new type of consumer.
Lambrini Strawberry is the ideal accompaniment for any summer picnic, party or soirée, and its introduction is the latest addition to the Lambrini fruits range since the creation of its popular Apple & Blackcurrant flavour in 2012.
Lorna Tweed, Brand Manager for Lambrini at Halewood International, comments: “Despite being a natural progression for the brand to extend the fruits range, it’s clear that fruit berry flavours are favoured by our target consumer and summer events will allow us to attract a completely new audience.
“Lambrini Strawberry brings something new and adds vibrancy to the range both in taste and appearance, and we’re expecting it to be huge, especially during the strawberries and cream season!”
The RRP for Lambrini Strawberry is £3.20.